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TripAdvisor API Integration for Direct Bookings


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TripAdvisor is an online travel platform and a meta-search engine. The visitors can look for accommodation and book the desired hotel room, and flight, as well as take a look at restaurants and other things to do at the desired destination. The platform has more than 75 million users and is available in 47 countries across the world. BookLogic allows you direct integration with TripAdvisor, which makes it simple to get listed and promote your hotel on the world’s leading travel platform.

 

What is Tripadvisor, and how does it increase your direct bookings?

TripAdvisor is a travel website where travelers can take a look at the available accommodations at the desired destinations and plan their trip. According to statistics, it has more than 260 million visits per month. The platform also offers travel reviews from previous visitors, which is one of the main reasons for its popularity. The users post their reviews based on experiences of staying in a hotel and visiting attractions, which allows others to see which places and sights are worth visiting. Hotel owners have the opportunity to add, list and manage their hotel and inventory. Here is how BookLogic’s integration with TripAdvisor can assist your hotel:

Boosted visibility – Expose yourself to one of the most popular travel sites in the world

An increased number of direct bookings – Users can be redirected to your booking engine or website.

CPC Campaigns –TripConnect CPC campaigns can spotlight your property, and drive even more traffic

Expand your reach to more customers – TripAdvisor has a mobile-friendly website and a mobile app, which enable traffic via mobile devices.

TripConnect CPC by TripAdvisor

TripConnect is a service that allows you to redirect more potential visitors from TripAdvisor directly to the booking engine on your official website. When the visitors compare availability and prices of various accommodation options, an active TripConnect campaign will increase your property’s visibility. Your property will then get more impressions and click-through; as you will only be paying for those clicks redirecting users interested in booking your accommodation directly to your website. Increasing your appearance and relevance through TripConnect is what can get you ahead of the competition.

TripAdvisor Instant Booking

Unlike the previous option, TripAdvisor Instant Booking involves a payable commission. In this case, you will have to pay only when the visitor confirms a booking. You can pick from two different levels of commission. The statistics shared by the website indicate that 12% commission can promise you around 25% of impression share, but if you choose a 15% commission, the percentage of impression share can go over 50%.

The advantages of this method include:

  • There are no limitations on your budget as you pay only for a confirmed stay
  • It is an excellent way to maximize your revenue.
  • There is no initial investment or commitment involved