Unlock the Potential of Your Hotel with MaxiChannel Manager

Channel management is the process of managing and distributing inventory and rates across multiple online channels in real-time. The goal of channel management is to maximize a hotel’s online visibility, occupancy and revenue, while ensuring rate parity and availability consistency across all channels.

A channel manager and a booking engine are two different software applications used in the hotel industry. A channel manager is a software application that enables hotels to manage their online distribution and inventory across multiple channels in real-time. The channel manager updates inventory and rates across all channels simultaneously, ensuring that there are no double bookings or rate disparities. A booking engine, on the other hand, is a software application that allows guests to make reservations directly through a hotel’s website. The booking engine integrates with the hotel’s central reservation system (CRS) to check availability and rates, and enables guests to book rooms and make payments securely online. While a channel manager manages online distribution across multiple channels, a booking engine is primarily used to manage direct bookings through a hotel’s website. A channel manager is typically used to manage inventory and rates across multiple online travel agencies (OTAs), while a booking engine is used to manage direct bookings through a hotel’s own website. Both channel managers and booking engines are essential tools for hotels to increase their online visibility and revenue, as well as to streamline the reservation process for guests. By using both systems in conjunction, hotels can optimize their online distribution and maximize direct bookings through their own website.

A channel manager software is essential for hotels for several reasons, including:

Increased Online Visibility: A channel manager software allows hotels to distribute their inventory across multiple online channels, including online travel agencies (OTAs) and meta-search engines. This increased online visibility can lead to more bookings and increased revenue.

Real-Time Inventory and Rate Updates: With a channel manager software, hotels can update their inventory and rates in real-time across all distribution channels. This ensures that there are no double bookings or rate disparities, and helps to maximize revenue.

Time and Cost Savings: By automating the process of managing online distribution, a channel manager software can save hotels time and money. This allows staff to focus on other important tasks, such as guest services and marketing.

Improved Efficiency: A channel manager software can improve the efficiency of hotel operations by centralizing the management of multiple online distribution channels. This reduces the risk of errors and ensures that all channels are managed consistently.

Rate Parity: A channel manager software can help hotels maintain rate parity across all distribution channels. This helps to prevent rate disparities and ensures that guests receive a consistent rate, regardless of where they book.

Analytics and Reporting: A channel manager software can provide hotels with detailed analytics and reporting, allowing them to track and analyze booking data across multiple channels. This information can be used to optimize pricing and distribution strategies, and to identify areas for improvement.

Overall, a channel manager software is an essential tool for hotels looking to maximize their online visibility and revenue, while also improving efficiency and reducing costs. By automating the process of managing multiple online distribution channels, hotels can streamline their operations and focus on providing excellent guest experiences.

Setting up a hotel channel manager typically involves several steps:

1. Choose a channel manager software: Research and select a channel manager software that is compatible with your hotel’s existing systems and meets your specific needs.
2. Connect your distribution channels: Connect your preferred online distribution channels, such as online travel agencies (OTAs), meta-search engines, and direct booking channels, to your channel manager software.
3. Integrate with your property management system (PMS): Integrate your channel manager software with your hotel’s property management system (PMS) to ensure that inventory and rate updates are automatically synced across all channels.
4. Set up your inventory: Set up your hotel’s inventory in the channel manager software, including room types, rates, and availability.
5. Configure your rates and availability: Configure your rates and availability in the channel manager software to ensure that they are accurately reflected across all distribution channels.
6. Test the system: Test the channel manager software to ensure that it is working properly and that inventory and rate updates are being accurately synced across all channels.
7. Train your staff: Train your staff on how to use the channel manager software, including how to make updates and adjustments as needed.
8. Monitor and optimize: Monitor your distribution channels regularly to ensure that inventory and rates are accurate and up-to-date, and optimize your distribution strategy as needed to maximize revenue.

Overall, setting up a hotel channel manager can be a complex process, but it is essential for hotels looking to maximize their online visibility and revenue. By following the above steps, hotels can ensure that their channel manager software is set up properly and functioning effectively.

The cost of a channel manager software can vary depending on the provider, the number of distribution channels, and the level of functionality required. Some channel managers charge a flat monthly or annual fee, while others charge a percentage of the revenue generated from bookings made through their platform.

As for BookLogic’s channel manager, the company does not provide pricing information on their website, as they offer customized pricing plans based on each hotel’s specific needs and requirements. To receive a quote, you can contact BookLogic directly through their website or by phone.

Regarding support for BookLogic’s channel manager, the company provides various channels for customer support, including email, phone, and online chat. They also offer a knowledge base and a help center with detailed guides and tutorials on using their software. Additionally, they offer training and onboarding for new users to ensure a smooth setup and transition.