Le comportement de réservation des clients après la crise : Comment tirer parti des nouvelles tendances.

The Covid-19 pandemic had a significant impact on the hotel business, and hoteliers experienced numerous crises as a result.

Now that the epidemic is finally ended and travel is open again all over the world, there are many new modifications to the process of booking, staying, and scheduling; prior to the pandemic, there was a lot of offline booking. However, since the pandemic, everyone has adapted the means of using technology for their lifestyle.

This is how the hotel industry has changed as well; every hotelier needs to keep up with technological advancements in order to keep up with the latest developments and trends in the hotel technology industry. By adjusting to these trends, there is great potential to attract more clients and provide the finest accommodation experience while also raising hotel revenue. Therefore, everyone will benefit from this—travelers as well as hoteliers.

This may seem like a huge new problem, but if you can keep an eye on, foresee, and respond to these developments, you’ll be able to use them to your hotel’s advantage.

Guest Behaviours

Seasonal patterns
Today, more visitors are open to making off-peak trips. That includes the times before or after the typical high seasons and the traditionally underutilized midweek days. This gives your hotel the chance to increase occupancy and income during often slower times. To entice today’s more flexible passengers, be imaginative and provide value-packed offers or advantageous rates for off-peak days as well as pre- or post-season times.

Visitor working remotely
Although staying in a hotel while working remotely is nothing new, the proportion of these guests has significantly increased in the wake of the pandemic. By giving them the finest possible experience while staying and working together, the hotelier who currently offers comprehensive services to such guests may now draw in more visitors of the same type.

Hotel technology is in tremendous demand
Since everyone has adapted technology to their lifestyle, their expectations have grown. As a result, guests are more willing to book hotels in advance by checking all of the pricing and packages online from the convenience of their own residence. They also keep in mind the most recent technology that has been implemented in the hotel while they are there. Because of this, hotels must develop their reservation systems and hotel technology to remain competitive in their industry.

Profit from these trends by utilizing technology.

 Booking Channels:
You can advertise your hotel room listings on the most well-known travel websites, including booking.com, Expedia, etc., with the help of the integrated system CRS. Hoteliers may manage, amend, or update their hotel room listings using a single CRS interface. This system can dynamically upload/update all of your listings on various booking engines in a matter of seconds.

Independent prices
You may develop more flexible and even independent price hierarchies for your room kinds with a contemporary revenue management system. Set minimum and maximum prices for the periods you anticipate experiencing exceptionally high demand or deliberately set the price of one room category to increase demand for a different one.

Online Direct Booking:
Consider expanding your hotel booking website’s online direct booking options and providing free offers to visitors. Use the MaxiBooking engine to power your hotel booking website so that customers can benefit from dynamic IP-based pricing, a selection of bundles and promotions, and a quick and easy booking experience.

Prices by demand
Don’t underestimate the fact that there is a demand and a readiness to pay. Use a revenue management system that operates automatically and considers all important supply and demand signals. If you follow this strategy, you’ll always offer the most competitive pricing, even if demand patterns drastically altered from what they were in the past.

These hotel technology trends and systems are now being used by the majority of hotels, and many of your rivals must have them in order to maximize their revenue. However, you don’t have to worry, as BookLogic has your back. Contact our Partner Success Team to get started with your digitalizing hotel and to start maximizing your revenue.